Upsell and Cross-sell in Odoo E-Commerce to Increase Revenue
In eCommerce, both techniques are employed to optimize revenue by increasing the amount a customer spends with your business. Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Cross-selling and upselling are techniques that focus on providing added value to customers, as opposed to limiting the sale to only the product the customer is interested in.
Odoo ERP enables the provision for both up-selling and cross-selling. Businesses can use both the cross-sell and upsell techniques to grow their profits. In this blog, we will discuss how upselling and cross-selling is made possible in Odoo/Open ERP software.
Upselling involves a sales associate working to get a customer to spend more money on an upgraded version of something they were already looking at purchasing. The definition of upselling is selling a more expensive version of a product that the customer already has (or is buying), or to add extra features or add-ons to that product. Whenever I’m buying a 27” TV and the salesperson offers me a 32” TV or an extended warranty, that’s an upsell.
To add alternative products;
Cross-selling is a sales technique that identifies related and complementary products to the items being purchased. Cross-selling is used across many different industries, for example, retail, banks, and restaurants. Business owners can use cross-selling sales techniques in-store and online. In eCommerce, cross-selling is often utilized on product pages, during the checkout process, and in lifecycle campaigns.
To add the accessory product;
Now you can select the accessories in the Sales tab of the product detail page and add the accessory product.
Supposing whenever there are various accessories added to the cart, an algorithm is there to find out the best accessory.
Optional products are directly similar to the item added to cart (e.g. for Conference Chair: warranty, armrest, LED base lighting, extra components). At any time the main product is added to cart, such a new screen pops up showing as an extra step.
To add optional products:
First of all, you have to install eCommerce Optional Products in the Apps menu. At that time remove the default filter to search on add-ons as well, on the other hand only main apps show up. Select optional items from the Sales tab of the product detail form.